You’ve worked hard to establish your brick-and-mortar business, and now you’re ready to reap the rewards of all your hard work. So how do you get those rewards without working even harder? Local marketing can help you do just that by growing your following and converting those followers into customers who will keep coming back time and time again. And best of all, local marketing doesn’t take a ton of time or money to set up and maintain. Here are powerful ways to drive local shoppers to your brick-and-mortar store. Use Search Engine Optimization (SEO) and other digital marketing techniques Small businesses should think about local SEO as one of their most important digital marketing strategies. Small businesses that focus on SEO early can reach more local shoppers and establish themselves as a leading source of information about their products or services. You should use your website to target high-traffic searches with common misspellings, optimize your site’s internal links, and optimize your pages based on time of day (popular searches are often different in the morning vs. afternoon). By staying up-to-date on local SEO news, techniques, and trends, you’ll be able to take advantage of new opportunities when they come up. Create a relationship with your neighbors It’s not enough that you open your doors and hope a steady stream of customers will find their way in. You need to get out there, meet people, share your story, make some connections and build relationships. People don’t shop at stores they don’t know; they may not even know where your store is located. It’s up to you—locally—to make them aware of your location, what you offer, and how awesome you are. Deliver freebies in exchange for reviews Research has shown that positive reviews increase sales. Giving away free stuff, such as clothing or a small gift, can help you gather more reviews. To get a lot of reviews, you’ll want to give away lots of products — that’s where giveaways come in. There are multiple platforms for hosting giveaways, and they’re an effective way to generate lots of reviews from your target market. Send samples for influencers to try out Influencers are often a great source of marketing ideas. They likely have a large following of consumers who trust their judgment and respect their opinions, so send them samples and ask for their feedback. This will help you find out what works and doesn’t work in your marketing efforts, plus, it can be a good way to establish relationships with influencers who can be invaluable down the road. For example, if you open up your own pop-up shop, later on, they might want an exclusive preview or special deal just for them—that could lead to great word-of-mouth advertising. Make your business accessible 24/7 People can easily use your website, especially if you have a great presence on social media. But when it comes to driving foot traffic into your store, there are things you can do. Make your hours visible with a digital reader board outside of your business. If it’s not possible for customers to get in touch with you on short notice, make sure all of your contact information is clearly displayed inside and outside of your building as well. Also, consider offering Wi-Fi service; more and more people expect businesses to offer Wi-Fi these days. Collaborate with other local businesses in the area One way you can drive local shoppers to your brick-and-mortar store is by collaborating with other local businesses in your area. For example, a coffee shop may have an arrangement with a local restaurant where they deliver all of their food orders. Or a nearby mechanic could refer customers to your car body shop when needed. Even if you aren’t located next door, there are ways you can collaborate and form partnerships with others in your community, too. For example, you might partner with a nearby studio that offers yoga classes for customers or partner with another business in town for a charitable fundraiser event or cause marketing campaign. As long as it benefits both parties and is mutually beneficial, these kinds of collaborations are great ways for small businesses to work together and increase profits. As more and more people shop online and switch from brick-and-mortar stores to the convenience of buying from their homes, it’s becoming increasingly important to have solid strategies in place to make sure your business stays alive. The post Powerful Ways to Drive Local Shoppers to Your Brick-and-Mortar Store appeared first on POP FUEL. from http://clipstrip.com/pop-fuel/powerful-ways-to-drive-local-shoppers-to-your-brick-and-mortar-store/
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