With pop-in shops becoming more and more common, more and more entrepreneurs are starting to take notice of how beneficial they can be. However, many of these same entrepreneurs are hesitant to jump into the world of pop-in shops because they don’t know how to set up one or because they don’t have the funds to spend on making their pop-in shop possible. But with the right guidance, creating your pop-in shop can be easier than you think, and it doesn’t have to cost you an arm and a leg! What is a pop-in shop? A pop-in shop is when you rent out a space and hold an event in it for one or two days. During that time, you sell whatever products or services you have to offer, from clothes to tickets. Many local retailers will let you use their space for free if they get some of your sales—which is technically called shop-in-shop. There are two ways to set up a pop-in shop: Either ask for permission from existing businesses in your area and hope they say yes, or find small businesses who might be interested in joining forces with your business. For example, if there’s an independent restaurant that sells only ice cream, maybe they’d like some more traffic and income at certain times of the year? Plan your pop-in Pop-in shop events are intended to increase foot traffic and gain exposure for your business. They’re also really fun, if you like making impromptu decisions! To host one, you must first determine what type of pop-in shop will work best for your brand. There are generally two types: stationary and mobile. Stationary shops have set locations with long hours while mobile shops tend to be more spontaneous and move around throughout a day or week. Think about how much time you have available, as well as your target audience’s preferences, when deciding which type of pop-in will work best for you. Run the event Before your pop-in shop event, you’ll want to prepare as much as possible. Make sure that your display is set up, your merchandise laid out, and all of your supplies ready to go—and Clip Strip® Retail Display and Shelving Systems provide a wide range of options on how you can make this happen. Ideally, you’ll have someone help you run a day’s worth of sales (or more!), but even if it’s just one person helping out they can assist with customer service while you keep an eye on stock. At least one person should be responsible for handing out receipts and change—but ideally it wouldn’t be the same person who is keeping an eye on stock and dealing with customers. That way there is always at least one set of hands available for helping customers or restocking inventory if something runs low. What will you get out of pop-in events? Even if your customers don’t shop at your brick and mortar store, running pop-in shops can be incredibly effective. By hosting an event that draws people into your physical store, you’re creating an environment where you can reach new customers—even if they aren’t actively shopping. Plus, inviting local influencers or well-known brands could inspire people who attend to then make purchases on their websites and help spread awareness about your brand. If none of these is your primary objective for holding pop-in shops, just remember that events help build relationships with customers and positively impact brand awareness—which will benefit your business in more ways than one.
A pop-in shop is an awesome way to grow your brand, generate excitement about your product, and attract new customers. When your customers can’t purchase from you online, they’ll come visit you at your store front! A pop-in shop can work in lots of different environments, whether you’re selling clothes or art supplies or even music albums, and the guide above will help you take the right steps to capture existing foot traffic with a pop-in shop. The post Pop-in Shops and How to Maximize Their Benefits appeared first on POP FUEL. from http://clipstrip.com/pop-fuel/pop-in-shops-and-how-to-maximize-their-benefits/
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