Many business owners try to streamline their operations by cutting back on customer service staff, limiting store hours, and closing on certain days of the week. However, these measures can have negative effects on store traffic and sales. Fortunately, there’s an easy way to increase your customer traffic while simultaneously enhancing the shopping experience: appointment shopping! But like many other retail sales-boosting strategies, there are several ways to approach appointment shopping. Here’s what you need to know about successfully implementing it. What is appointment shopping? While it may seem like an oxymoron, appointment shopping is one of those retail activities that are good for both customers and retailers. The idea is simple: Retailers give their best customers a heads-up on new arrivals or special sales by requesting they set up appointments in advance. Customers enjoy exclusive access to limited-time goodies, retailers get loyal shoppers off their busy store floors (and out of traffic) while boosting customer satisfaction. It really is a win-win situation! It’s just one more way savvy retailers can be creative in ways that meet customer needs. Benefits of appointment shopping More than 67% of shoppers report that they’re more likely to buy from a business if it offers appointments, making appointment shopping one of your best weapons for boosting sales. It’s also a great way to show off your expertise by showing shoppers how you can provide customized solutions tailored directly to their needs. When done correctly, appointment shopping can help strengthen customer relationships, improve staff morale, and increase your overall revenue. A strong appointment program isn’t easy—and it doesn’t happen overnight—but it is possible! Ways to make customer appointments A quick Google search for appointment scheduling software will give you a number of different options, from which you can choose one that meets your needs. From there, you can integrate appointment scheduling into your site (which is easy if you have an e-commerce platform) or have customers book appointments through an interface on your mobile app or via a direct link on your site. Whatever option you pick, make sure it’s integrated seamlessly into your sales process so that customers don’t feel like they’re navigating two separate systems. A little inconvenience up front could save a lot of headaches in future shopping experiences. Things you can do for your customers during appointments A few tips on what you can do for your customers: 1) Give them a gift card, one that is redeemable at your store. This will lead to impulse purchases. 2) Consider giving a coupon or discount for their next visit. 3) Ask if they have any close friends who might be interested in purchasing what you’re selling as well, then tell them you can have that person contact them or you can hand out business cards during your appointment! That’s it! You’re already doing great, especially if you were able to follow all three. Now, try adding more services or products of your own when you meet new customers in-store, so that when they come back for another appointment in a few weeks, they’ll want to shop again for additional items too! There’s nothing wrong with in-store appointments. In fact, they can be a great way for a store or salesperson to connect one-on-one with a customer who isn’t looking for a specific product but wants to explore options and find what works best for them. But there are ways you can use appointment shopping effectively so you don’t waste time on customers who aren’t serious about making a purchase—which means more time spent helping people who actually want your services. Not only that, but an effective appointment-shopping process also boosts your chances of converting these shoppers into actual customers. The post How to Save Time and Money with Appointment Shopping appeared first on POP FUEL. from http://clipstrip.com/pop-fuel/how-to-save-time-and-money-with-appointment-shopping/
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