While Google Maps may be used primarily as a navigational tool, it’s also an incredibly powerful platform for advertising. Whether you want to reach users in your local area or across the globe, you can create an effective Google Maps advertisement with just a few clicks. Google Maps Ads (now known as Google Ads) are one of the most cost-effective ways to reach local customers online, but many business owners aren’t taking advantage of this channel. If you’re one of them, you’re missing out on the ability to increase traffic and sales from your brick-and-mortar location through Google Search, YouTube, and more. With the right keywords and business information, your ads will reach thousands of potential customers who are searching for exactly what you have to offer! In this guide on Google Maps ads for beginners, we’ll walk you through everything you need to know to get started with advertising on Google Maps. What are Google Maps Ads? Google Maps Ads are very simple to set up and manage. These ads allow local businesses to show listings directly on their map cards when someone is looking up directions. It’s an easy way to get your business noticed by potential customers searching for local products or services. As with any paid advertising, there are pros and cons to using Google Maps ads. It all depends on how much time you have available and your marketing goals. With just a few simple steps, anyone can create Google Map Ad campaigns without any coding knowledge required! How does it work? Google Maps ads are placed within Google’s search results. Your ads appear as sponsored listings, so they’re easy to spot. When someone searches on Google and clicks on a Google Maps ad, you’ll be charged based on a cost-per-click (CPC) model. You set your own budget, so you only pay when someone engages with your ad by clicking on it or searching for a certain keyword that’s related to your business. Within each geographic location where your ad appears, people who are interested in buying products similar to yours can see them when they search online or use Google apps like Search and Chrome. What should you know before getting started? Before you jump into the Google Maps advertising platform, make sure you have a good idea of what you’ll be advertising to attract users. Without an idea of who your target audience is and what they need, your Google Maps ads could end up costing a lot of money for little to no return. It’s important to consider what keywords you should use to reach that target market and how long it will take them to find you when they search online. To start, Google has a number of articles on how best to structure your ad copy using correct grammar and punctuation so that potential customers can easily understand exactly what it is that you do. Don’t be afraid—just jump in! What’s next? Even after you’ve found a promising ad group, it can be difficult to know when you should start your next campaign. The general guideline is to wait until your last campaign has had enough time to show results. However, there are ways to get around that if you have extra money and aren’t interested in growing slowly with each new campaign. If you haven’t already, try adding negative keywords to your current campaigns and then use some of that extra money to set up another ad group. That way, instead of waiting months before spending more money on ads, you could be growing two groups at once without affecting your ROI too much. Google Maps Ads are one of the easiest ways to advertise your business online and in front of potential customers that are near you, based on their location and searches they perform on Google Maps. Following the steps listed here will help you get your ads set up so you can start getting more customers to your business, no matter where it is located. The post Google Maps Ads for Beginners: A Step-by-Step Guide appeared first on POP FUEL. from http://clipstrip.com/pop-fuel/google-maps-ads-for-beginners-a-step-by-step-guide/
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