Brick-and-mortar retail has experienced a steady decline in sales over the past decade, and with online shopping growing at double-digit rates every year, retailers are desperate to find solutions to improve their bottom line. Buy In-Store, Ship-to-Customer (BISSC) programs are an innovative new way to reverse this trend by giving customers both an online and in-store shopping experience that benefits both the retailer and consumer. Here’s how you can start your own BISSC program to improve your retail conversion rates and turn a lost profit into new revenue. What is Buy In-Store, Ship-to-Customer? Buy In-Store, Ship-to-Customer is a new tool that helps retailers sell more in brick-and-mortar stores. It provides customers with a convenient way to purchase items online that are currently being sold in retail locations around them. BISSC then delivers these items from its inventory directly to the shoppers’ home address – or wherever they choose – so they can have them immediately. This solution also makes it easier for customers who are uncomfortable shopping online or who lack time for deliveries to shop comfortably in-store again. Why does it matter where your customer places the order? If a customer places an order online with your store, they have added a middleman into their purchase. If they place it in-store and ship it themselves, they have eliminated that middleman (i.e., the shipping company) and saved a couple of bucks. In turn, this will result in an increase in conversions because your customers are happier with their lower costs of purchasing with you. Also, be sure to cross-sell! If someone is placing an order for one thing then try recommending products or services related to what they just ordered. How can you take advantage of this new strategy? BISSC is a new and innovative way for companies to increase profits by selling their product in retail stores, but then fulfilling and shipping directly to customers online. Benefits include: 1) Stores don’t have to worry about ordering, storing or shipping your products; 2) Customers enjoy lower prices from eliminating overhead costs; 3) You don’t have to worry about producing and maintaining a physical inventory of your goods. Where should you start? The first step is taking inventory of your current strategy and identifying pain points. Is it hard for customers to find information about pickup availability? Are they having a hard time locating your store hours online? Does your shipping time need improving? Or do you just want to offer more options for purchasing online? Once you have identified what aspects of your business are lacking, take some time to think about how BISSC could improve conversion rates for those issues. Do you want customers to purchase from you because it’s convenient and hassle-free or would a better customer experience be able to entice shoppers into buying products that are less convenient but more personalized or customizable? You can try out different ideas until you find one that fits with your business model. The Bottom Line BISSC is a trend that allows retailers to bring back customers who don’t necessarily want to wait around for delivery. By packaging and shipping purchased products in-store, companies can offer immediate gratification while being able to fulfill other customer needs—like an item they forgot or need a size larger or smaller. Using buy in-store, ship-to-customer will boost customer satisfaction by making them feel like their purchase is in capable hands; it also increases retail conversion rates by drawing back previous shoppers and increasing average order value. Online retailers have been using buy in-store, ship-to-customer for years but it’s time for more offline businesses to take advantage of this trend. The post Buy In-Store, Ship-to-Customer: The New Solution to Improve Retail Conversion Rates appeared first on POP FUEL. from http://clipstrip.com/pop-fuel/buy-in-store-ship-to-customer-the-new-solution-to-improve-retail-conversion-rates/
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Whether you’re running an online store or a brick-and-mortar business, your goal should be to make your customers want to buy more of your products than they set out to buy in the first place. That’s where impulse buying comes in, and that’s exactly what we’ll teach you how to do today! You may feel like the best way to get people buying is through good marketing, but actually the key lies in creating an atmosphere in which they feel safe and comfortable making their choices, not pressured or hurried by any sales pitches. Create a sense of scarcity. One of the most common ways you can encourage impulse buying is by creating a sense of scarcity. Scarcity plays on people’s fear of missing out (FOMO, as what the kids say nowadays). Essentially, it exploits their desire to take action before they lose out on something – either an item or a deal. A great way to create a sense of scarcity in your store is by offering special deals for “in-store only” purchases. While these deals may seem simple and straightforward, they can help drive customers into your store and boost sales. You could also offer special limited-time products for sale that customers wouldn’t want to miss if they knew about them. Remind customers that they are getting a deal. Regardless of whether you run a big-box store or an independent boutique, it’s important to remind customers that they are getting a deal when they purchase an item. The key here is giving them enough information about why you believe your prices are competitive with other retailers. When comparing similar items, highlight what sets yours apart from your competitors. This will help your customers feel like they are getting an even better deal than they expected. Create an exciting presentation. When people walk into your store, it’s important that they get excited and want to buy something. One great way to do that is with high-quality decorations in your store that are exciting, colorful, and eye-catching. Offer choices. The best way to make impulse purchases is by making a big array of choices available. The more options you give customers, the more likely they are to find something that catches their eye, and something that costs much less than an impulse purchase usually does. Have friendly, helpful employees. A lot of impulse buying is based on customer service. If your store has a great reputation, customers will be more willing to take a chance on items they’ve never seen before. Outline returns policy and offer incentives for returns. Having a solid returns policy in place can encourage customers to return items, even if they’re in an area where you don’t have immediate stock. This is especially effective for products like clothing, shoes, and small electronics where there isn’t an endless variety of size and color combinations. Offering a discount or free gift on your site when customers return certain items—and only offering that deal at your physical store—helps incentivize them to make a trip. Present the products properly. Before you open your doors, make sure that you’ve gone through all of your inventory and strategically placed items where they’ll be easiest for customers to spot. Placing a few impulses buys near checkout is also a great way to encourage people to buy just one more thing before they leave. Change up your display frequently. Constant turnover of inventory is a good way to ensure that your customers never get tired of shopping in your store. Also, if you make it a point to regularly switch up what’s on display, your products will also come across as new and fresh each time they are displayed. This will help keep your customers returning even when they don’t need anything in particular. It can also encourage them not only to buy more but also to try out new products that might not have been on their radar before. The retail industry has seen enormous changes in the last few years, and with that change has come dramatic drops in foot traffic, as more and more people shop online rather than going to local stores. One way retailers have tried to combat this trend is to increase the number of impulse buys on their shelves—after all, who can resist a product that calls out to you? The tactics above are just few of the effective ways to “trick” customers into buying on impulse. The post The Best Ways to Encourage Impulse Buying in Your Store appeared first on POP FUEL. from http://clipstrip.com/pop-fuel/the-best-ways-to-encourage-impulse-buying-in-your-store/ How many times have you gone into a store to look at something only to find that it’s cheaper online? Chances are, you’ve done showrooming before (and been annoyed by it). With the ever-growing number of smartphone owners, this phenomenon has gotten more common and annoying – but it’s also helped businesses grow in surprisingly unexpected ways. This article will tell you everything you need to know about showrooming and webrooming, including how you can use them to help your business grow. What is showrooming and webrooming? Traditionally, shopping is when consumers browse a store, physically walk around and buy something they couldn’t find online. This type of shopping was called brick-and-mortar. But now, as more consumers use their smart phones to compare prices on products with those found in retail stores before making a purchase, shopping has become more digital. This new webroom model of shopping is referred to as showrooming or webrooming. Why do customers use this technique? Customers use showrooming and webrooming as a way to gain information about your products or services before buying. If you’re able to keep customers engaged with your company after they find all of their information, you’ll have more opportunities for converting them into paying customers. Should you be worried about this? Although showrooming is a boon for consumers, it can spell trouble for retailers who aren’t prepared. Consider how large retailers like Best Buy have adapted their strategies by offering price-matching, accepting competitor coupons, and other methods of driving shoppers back into their stores. If you’re nervous about your store’s future because of showrooming, it might be time to revisit your business model or inventory levels. How can you make this work for your business? Your best marketing comes from your customers. If a customer goes into your store and likes what they see, they will tell everyone they know. If a customer is disappointed with their experience in your store, they’ll tell even more people. In fact, recent research shows that if a customer doesn’t have a good experience in your store, you can expect that it won’t just be that one person spreading bad news–it will probably also be their friends as well. Fortunately, showroomers can help make sure your customers have great experiences with you–they’ll love seeing all of the products available from stores like yours but there’s no cost or risk involved for them. What should you keep in mind? Many businesses have neglected their customer service departments in recent years, sometimes thinking that customers will always go out of their way to shop at brick-and-mortar stores. But many businesses are learning a valuable lesson: Good customer service makes your store more than just a place where people can physically enter. Consider using showrooming and webrooming as opportunities to impress customers with your excellent customer service—you never know when they might become repeat visitors. Showrooming and webrooming, two terms that were essentially unheard of just five years ago, are growing in popularity among consumers, as they offer great benefits to both shoppers and businesses. Shoppers have access to more information about products than ever before—and the convenience of having the product delivered to their doorsteps without even having to leave their house! Businesses, on the other hand, can benefit from showrooming and webrooming in several ways, such as increased sales and brand awareness—provided that they are willing to adapt to these changing times. The post What You Need to Know About Showrooming and Webrooming appeared first on POP FUEL. from http://clipstrip.com/pop-fuel/what-you-need-to-know-about-showrooming-and-webrooming/ One of the best ways to get that return of investment on your marketing dollars is through point-of-purchase (POP) displays. These displays have been boosting retail revenue for years now by increasing the amount of attention that selected products receive when featured in them, thus, dramatically increasing product impact at the moment it counts most—at the point of purchase. In addition, they help improve the shopping atmosphere in stores, in turn, an effective ploy for impulse buys or items for which consumers do not have any brand loyalty. Well-positioned POP displays produce many advantages for retailers and brands. The most effective POP displays provide an excellent opportunity for brands to highlight selling points, news, or important information that can entice shoppers to buy their products. But in today’s world, in order to get the most out of them, your POP displays cannot just be well-executed but must be equally unique and creative. And to help you do just that, here are a few pointers: Know your target audience. Understanding your target audience can help you focus on what impacts the buying decisions of shoppers. It can also help designers use specific elements on POP displays to increase the chances of connecting with your most likely customers. By defining your target audience, you won’t lose track of what you are trying to sell. To grab shoppers’ attention, you have to show them something they can relate to. This means using images or people that fit the same profile as your target audience— images they can identify with. Place displays in strategic locations. Just like location is often a key to success for retail stores, it also impacts POP displays within stores as well. While consumers shop, products locations within stores affect their decisions. When strategically placed, POP displays can greatly impact how often specific products sell. Incorporate video storytelling. To be the most effective, POP displays should never be boring. In today’s world, people love videos and they work extremely well in retail locations. Make your displays pop! It is critical to make POP displays eye-catching. Using materials that reflect the brand or product identity can attract shoppers and immerse them in its universe. And of course, don’t forget about the perfect mix of lighting because POP displays that are well-lit do a tremendous job of catching people’s eyes without being too overwhelming. Create interactive displays. If it makes sense for the brand and merchandise, add interactive elements to your display. This gives shoppers the opportunity to engage with the display itself so they can learn more about your products and be enticed to make a purchase. Use displays to educate. Although POP displays are primarily used to market and promote products, there are instances when they could be utilized to educate customers. This is particularly important if you’re showcasing a larger assortment in one display. Having various choices can overwhelm shoppers, so you need to point them in the right direction. This can be done by setting up displays with informative and educational content. Switch up displays. Make sure POP displays are always tidy and well-stocked. On a regular basis, evaluate sales and product positioning to highlight newer or more popular items. Using POP displays is one of the most inexpensive ways to boost sales. With the pointers above, you can come up with memorable POP displays that can get your customers engaged and keep them coming back for more. The post Revenue Boost with Point-of-Purchase Displays appeared first on POP FUEL. from http://clipstrip.com/pop-fuel/revenue-boost-with-point-of-purchase-displays/ Do you aim to engage, educate and sell to customers? Then Omnichannel retail is what you need because it puts your customers at the core of the shopping experience, allowing them to engage with your business across multiple channels—while strengthening your relationships with them. Over time, it generates more revenue and assures sustainable business growth over time. The main goal of successful omnichannel retailers is to combine their brand’s digital and physical experiences to produce one cohesive experience for the customer. This is regardless of what channels they used. What omnichannel retail means The problem with traditional retail is that even they have a brick-and-mortar location, an online store, and social media accounts, however, they fail to unify the experience across these platforms. Therefore, inventory transparency, product research, and engagements with the merchant are not possible. In short, traditional retail is limited and not customer-centric. With omnichannel retail, customers are able to discover, engage, research, buy and get post-purchase support all at once through whatever channels they prefer, in whatever order they want, and anytime they desire. The importance of omnichannel retail Recent studies showed that customers spend way more with omnichannel retailers than they do with traditional retailers. The reason behind this is simple. It’s because customers choose convenience—and Omnichannel retail is convenient while traditional retail isn’t. Key Benefits of omnichannel commerce
Back in 2020, significant growth in consumer spending in e-commerce was observed. One known factor is the covid-19 pandemic but expert says it is already booming even before the pandemic started. The thing here is with an eCommerce store, you will not only have an online presence but also access to search engine optimization (SEO) tools. Along with social media, these will help you reach more shoppers locally and overseas. So if you are into omnichannel retail, your discovery and consumer brand awareness will be high because the translation of engagement into sales is likely using the available tools.
Having both physical and online stores is good because you will have an omnichannel impact on local shoppers who want to check out your store hours, stock levels, and reviews. All of these can be checked online. Aside from information dissemination, you can also benefit because customers who are reluctant of going to stores due to covid will be confident to make purchases from your online store knowing that they don’t have to go outside. You should tandem this with safety in-store measures as part of transitioning to post-COVID. You can establish a system where shoppers can buy online, then pick up in-store.
Instead of connecting your sale system and eCommerce platform, it’s better to just use a unified omnichannel retail platform where inventory, sales, and customer data are all updated in real-time across all your different channels. On the side of the customers, they will be able to check your complete and accurate inventory while shopping online. Their purchases online can then be synced to their purchase history across channels, allowing sales associates to formulate an effective approach based on past purchases. In short, customers will be given the same quality of service at every channel. This means you will be able to use real-time, accurate data when making decisions. If it’s a bright future you want for your business, then going omnichannel using the right retail software is your way forward. The post Understanding the Meaning and Power of Omnichannel Retail appeared first on POP FUEL. from http://clipstrip.com/pop-fuel/understanding-the-meaning-and-power-of-omnichannel-retail/ Poor customer experience is so effective at driving shoppers away. So don’t settle with having quality products alone because without good customer service, you’ll lose the opportunity to encourage repeat and loyal customers both in-store and online. In a fast-changing retail world, setting your standards high is a must to adapt quickly and consistently meet the expectation and demands of the consumers. Here is how you can put your retail store customer service in an entirely different level: Educate Staff About New Health Guidelines With all the rapid change caused by new health regulations in the industry, communication and information dissemination with your store staff has become vital now more than ever. This is to make sure that they are updated and ready to deal with whatever is about to come. Providing a detailed guide explaining how to implement new health and sanitation requirements is what every store owner must not forget. This will teach your staff how to deal with customers and how they will properly and quickly orient everyone who enters the store about your rules. A customer service script would also help a lot as part of staff training to improve customer service. It may contain suggestions on how to use a positive and reaffirming tone to help with customers who are not familiar with or might be reluctant to follow new rules. Eventually, the desired outcome is to equip your employees with knowledge that will enable them to prevent uncomfortable situations and negative customer experiences. Communicate with Customers Consistently and Across Multiple Channels Constant communication with your customers is crucial especially with how fast the industry changes. Letting customers know details regarding changes in your operations in advance is the only way you can ensure that their experience will remain positive. Sending emails to customers about your new curbside setup and displaying this information prominently on your website is a great way so your customers will also know how to adjust. Emails are also helpful to spread relevant information that concerns them before they visit your store. This and other strategies are what personalized customer service should be composed of. Combining your physical shop with your online store and your social media channels gives your patrons an omnichannel experience that makes you stand out among your competitors. This is a trend which is seen to last for the next couple of years. Linking your online store to your social media accounts like Facebook and Instagram helps you connect to current customers and reach new ones. Using this you will also be able to replicate the same bond you share with them in your store. Creating this unified experience with customer service to match has allowed them to replicate the same connection they offered to customers in-store, online. Create a Seamless Checkout Process Do you know that you can eliminate long waiting lines by making your checkout process seamless? Through appointment shopping and scheduling, your customers will be able to shop comfortably and one at a time. This ensures that there will be social distancing and enough staff to assist them. By clearing the way to your checkout line, things will be a lot easier and quicker too. Meanwhile, arming your store with cloud-based POS or equipping your staff with gadgets that allow them to help customers check out anywhere in the store are also efficient checkout strategies. Last but not the least, offering contactless payments will be the last ingredient to complete the perfect shopping experience. This gives relief to customers knowing that they can purchase their needs while staying safe. The post How to Level Up Your Retail Store’s Customer Service appeared first on POP FUEL. from http://clipstrip.com/pop-fuel/how-to-level-up-your-retail-stores-customer-service/ Generating more traffic for your online store is a crucial part of growing your business. Regardless of whether you are enticing your first or 100th customer, traffic-driving tactics are what you need. These are crucial not only to maintain a steady number of website visits but also to make actual sales. But first, entrepreneurs should understand that coming up with strategies to successfully boost sales and profit is what their marketing strategy should aim for. Here are some ways to drive traffic and sales to your website: Get friends and family to share The simplest and easiest way to generate initial awareness, traffic, and sales when launching your business is by seeking the help of your closest friends and family. Your bond is enough as a positive reinforcement for them to have a good perception of what you are doing. In other words, it is less likely that they will have doubts about what you are selling, compared to when you are talking with strangers. Aside from offering them your products, what you can ask them to do is share about your business with their peers. The outcome is more likely to be positive since you seldom ask these people about these kinds of favors. If you get enough people to share about your business endeavor, perhaps you’ll be able to build momentum and start getting a regular number of customers. Engage in social media conversations Aside from promoting your business through word-of-mouth, you can also engage through social media, and when you say engage, it doesn’t mean you just simply share your website like on Facebook and other platforms. Instead, it means you start interesting and exciting conversations with the right group of people who will respond thoughtfully. You must not only plan what channel is best to use, but you also need to meticulously determine what content to post. This way, you’ll know how to use social media to achieve your marketing objectives. Run paid social media ad campaigns Aside from social media engagements, another way to significantly encourage website traffic for your online store is to reach your ideal customers by investing in paid social media ads. This is where you can target customers who are more likely to take action such as browse through your product pool and make an actual purchase. Facebook, Instagram, Pinterest, and Google are the major sites with millions of users making them perfect for launching campaigns and targeting people with similar demographics, locations, and interests. Entice and Excite through contests and giveaways You can increase your social media followers and website traffic through contests and giveaways. It has been proven a lot of times that the majority of users share promotions quickly after signing up when there’s a possibility of earning a reward. Not only that, but a significant number of users also ask people they know to participate too! The more exciting your prizes are, the more customers are likely to participate. These incentives are the key to getting your current and new customers to visit your store. There are available tools and apps online which you can utilize when you plan to run giveaways. Their role is to embed your store’s landing page or blog posts. As part of your contests, social sharing can be used as a way of entry. This increases the chance of your business becoming popular across different social platforms. You can also offer discounts or coupons on first purchases once the participants are already in your shop so they become more motivated to buy your products. Offer limited-time discounts Offering customers a deal that’s hard to refuse is an extremely effective way to encourage them to take action. You can make these offers time-sensitive to urge them even further. Limited-time discounts generate traffic and increase sales because it conditions the mind of shoppers that there’s scarcity. Some of them will even think that it is wise to buy that product at that particular point in time because they’ll feel that it would be a loss if they don’t. Aside from product discounts, you can also offer free shipping from time to time. That is if you don’t offer it normally. This can also add traffic to your store from social media or email marketing campaigns. The post How to Drive More Traffic to a New Website appeared first on POP FUEL. from http://clipstrip.com/pop-fuel/how-to-drive-more-traffic-to-a-new-website/ Making a brand recognizable is one of the greatest challenges in business. But before having a recognizable name and logo in the market, there are lots of steps that you have to take to develop your brand. To understand branding, you have to relate it to people. Each of us has a name, face, style, way of communicating, etc. The way we are makes different impressions on different people. Similarly, businesses have brand names, logos, colors, fonts, voices, etc. It is what defines how they will be perceived by their customers. Read some of these steps on how to start your own brand from scratch: Dig Deep into your Target audience and your Competitors Understanding the current market is the name of the game. This means you also have to learn about your potential customers and current competitors. One simple way to do this is through the internet. Going to Google or surfing relevant social media accounts/pages will reveal a lot of things about products and services, how they perform, who are the top competitors, and the approach they used to get where they are now. Take a note of how customers speak and what they talk about. This will give you hints as to what interests them and let you know what products that they are more likely to buy. Meanwhile, evaluating the strengths and weaknesses of your competition, helps you formulate how to give your company an edge. Pick your Positioning Statement and Write a Slogan Starting with one to two-liner statements, you’ll be able to identify the product or service that you want to offer, the target market that you are eyeing to sell to, the importance of the product, and why customers should choose it over your competitors’ products. Creating a unique statement that will be the claim that you will stake in the market is the key to building your brand’s messaging. Alternatively, you can start writing a mission statement will declares a clear promise to your customers or to the world if you have a strong cause at the roots of your business. You also have to think of the words that you want to associate with your brand. You can use this to establish your tone of voice on social media and in all your visual and written materials. A fun and useful branding exercise is pitching three to five adjectives that describe the type of brand that might resonate with your audience. I compiled this list of traits to help you get started. In building your brand’s think of a personality, animals, vehicle, gems, etc., which possess qualities that you can relate to your brand. You can now go ahead and think of a short yet descriptive statement which will serve as your tagline in your social media accounts, website, and custom business cards. Keep in mind that these few words must make a big impact. Decide on a Business Name A brand is so much more than a name but it is one of the things you have to establish because it will impact your logo, your marketing, your trademark registration, and your domain. Our advice is to pick a name that’s hard to imitate and will set you apart from the existing competitors in the market. Instead of limiting it to your product category, we suggest making it broad to give you flexibility. Keep in mind that your brand name will affect the domain/URL of your website. So, before deciding on a domain name, make sure you know what’s already taken. When starting your business, make sure to keep your promises and try to give the best customer service you can because, in the end, it is still the personality, actions, and reputation of your brand that will give your brand name meaning in the market. Choose a look that’s suitable for your brand Color is not only about the looks of your brand but it also expresses the feeling that you want to convey in everything that you do. So choose one that’s unique and won’t be confusing for your shoppers. Your chosen colors will also influence your logo and infographics so find the perfect colors to represent your message and the identity you want to build. While doing this, you should also be browsing a font that will compliment your colors and your brand’s style. Design your logo A company logo design must be unique, identifiable, and scalable to work at all sizes because expect that you will use this on almost all your marketing materials and social media accounts. An icon element is always advisable especially when you decide to take the online route because text logos are commonly too hard to read when put into smaller sizes such as in Instagram. The logo that you want to invest in should appear anywhere around the web and in the physical world. You are free to decide on the logo design that you will be using but outsourcing services to design it is always available online. The post A Guide to Starting Your Own Brand from Nothing appeared first on POP FUEL. from http://clipstrip.com/pop-fuel/a-guide-to-starting-your-own-brand-from-nothing/ Whether full-time or as a sideline, a home-based business offers lots of opportunities and the best thing about it is you get to operate it at the comforts of your own turf! However, being bound to your home is not always beneficial and preferable. Good thing some of these home-based businesses are flexible so you don’t have to always stay in one place. Here are some good home-based business ideas that you can explore: Buy in Bulk and Sell Online Importing items in bulk and selling them individually for a profit is a simple concept which many business centers are taking advantage of. There are many products all over the world that aren’t available where we currently are but have the potential to gain interest. These products can be the answer to engaging with your niche market. As long as they are easy to ship and store, then this home-based business idea is a solid one. As you develop the idea ad increase sales, you can eventually use your home as a showroom to sell more in your local area. Merchandise homemade products Candles, art, food, and makeup are some products you can sell online. All of these can start as a hobby but later on, commercial products can be made out of them. Not only are they easy to store but they can also be created anywhere including the premises of your home. Since you hold the composition of the items, you will be free to create cost-effective and higher-quality versions of them. You can also modify them to serve a certain need or demand by your target audience in the market. Selling your creations is a great avenue not only to share your passion with others but also to make a profit from it too. Just make sure that you are aware of the regulations concerning your products especially those that customers ingest or put directly into their skin. Start a dropshipping store This business idea doesn’t require inventory and shipping because here, you will be employing a dropshipping model, where the production, storage, and shipping of your products will be taken care of by a third-party company. This means all you have to worry about is marketing and customer service. Essentially, dropshipping is about becoming a distributor of a third party’s products, this means you will be taking on the costs of marketing and in return, you will be making the sales. In most cases, this can turn common products into commodities with limited opportunity to brand your customer experience. Start a print-on-demand business Just like using a dropshipping model, this type of business also doesn’t need any inventory or shipping role from you. It even allows you to be more flexible by customizing white label products with your own unique designs. Products such as books, blankets, backpacks, and pillows are some of the print-on-demand products that you can see. Well, these depend on the supplier that you will be choosing to work with. Many print-on-demand businesses rely on consumers’ demographics and personal information to target a specific niche. This will help you determine what products to create. If you have the required design skills, you can begin launching your own designs. Though, you can always hire talent if necessary. Offer online services There are various types of service-based home business ideas such as house cleaning, freelance writing, virtual assistance, babysitting, and graphic design. All you need is a lot of networking and word-of-mouth referrals to be get suitable clients. Giving satisfaction to clients will eventually convince them to retain your services. The biggest challenge that you will be facing is against time. You have to think of how you can provide services given your limited time as a professional. Nevertheless, this idea has a lot of potential for business growth especially if you are an expert on some of the fields included in the list of service-based home businesses. The post Earn At Home: Home-Based Business Ideas You Can Start ASAP appeared first on POP FUEL. from http://clipstrip.com/pop-fuel/earn-at-home-home-based-business-ideas-you-can-start-asap/ Every time an online shopping cart gets abandoned, you lose potential sales. It may be okay if it is just one or two, but because studies show that more than half of all online shopping carts are abandoned, it is now a red flag that you have to acknowledge and must address to prevent the loss and encourage gaining of revenues. Different factors can cause cart abandonment. But whatever reason it may be, retailers must understand what it means to them. So in this article, we will share with you some of the effects of shopping cart abandonment Too much Extra Costs Almost 50% of customers say they decide to abandon their shopping cart because there are too many extra costs when they checkout. These include shipping fees, taxes, and other fees which customers are not always aware of at the beginning of their purchase. When all of these add up, it instantly becomes a major turn-off for customers so, in the end, they just choose to exit. Retailers must realize how important cost is for today’s shoppers, so it should not be surprising when extra fees discourage them to push through with their checkout. Free delivery on the other hand has bagged the award for being the most convincing incentive for the majority of buyers. Coupled with some discounts, this entices anyone to buy something from an online store. Account Registration Even first-time customers have high expectations when browsing an online store. One of these is a convenient and quick checkout experience. This is why they get easily irritated when they see an account registration because what comes to their mind is the time-consuming and boring fields asking for personal information which don’t seem to be essential when shopping online. Their frustration can easily make them think not to make any purchase anymore— only because your site asked them to create an account. Aside from making the account, logging in is also what worries many of the customers. Of course, they don’t want to log in over and over again every time they purchase. So the solution is to offer a guest checkout option or an accelerated one that remembers a previous customer. This automatically solves the problem and saves your potential customers from stress. Long and Complicated Checkout Process A time-consuming, complex checkout process removes 20% of people off the list of your sure-buyers. The reason behind many shopping cart abandonments is the unnecessary form fields that seek to gather customer information. Remove these form fields and look for a checkout solution that stores a customer’s information instead. This way the only thing they have to do is tap to buy the items in their cart and they don’t have to go through two to three-page walls of questions. Unclear Pricing Another leading cause of cart abandonment is the pricey shipping cost. Similarly, people also abandon their cart when they can’t compute their total order cost right away. Since there are lots of extra fees when buying online, customers had become wary and decide quickly when they know that what they are purchasing will cost them more. Import taxes and currency conversions are also major considerations for customers when they are thinking about whether something is worth buying from an overseas retailer. Unreliable Website Abandoned online shopping carts are also linked to people not trusting the website. Since there are lots of scams and identity thefts nowadays, many people are hesitant to give away their credit card information. Millions were already victimized back in 2020 so shoppers are wary. Security of private information is really important and there are lots of easy ways to ensure it too. Companies can either install an SSL certificate, highlight their previous customers’ testimonies, or showcase warranties that will establish your credibility to your customers The post How Shopping Cart Abandonment may Affect Your Business appeared first on POP FUEL. from http://clipstrip.com/pop-fuel/how-shopping-cart-abandonment-may-affect-your-business/ |
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